Own brand · Technical luxury apparel
Trolle Projects
Established in Copenhagen in 2022 to bring modernity and innovation to equestrian sport. Nordic simplicity, elevated yet functional pieces for training, show and life beyond the arena.
Denmark · Since 2005
A Nordic house of technical luxury brands.
PERFORMANCE. SAFETY. DESIGN. INNOVATION.
We develop products where safety and performance are seamlessly integrated, refined through craftsmanship and Nordic simplicity.
01 — The group
Trolle Group creates a platform for brands that move the industry forward.
Our ambition is to redefine how performance products are experienced – through innovation, craftsmanship and a strong Nordic identity.
Since 2005 we have built high-end brands from zero to leading positions in the Nordic equestrian market. Spotting new trends, developing products and growing brands is in our DNA – supported by an in-house marketing team that knows the equestrian world to the fingertips, and a strong network of ambassadors, athletes and riders.
2005Founded in Denmark
20Years in brand distribution
150Retailers worldwide
02 — The platform
An integrated brand & distribution engine.
Trolle Company
B2B distribution platform
- Market access
- Retail network
- Brand development
Trolle Brand Store
Multi-brand platform · trollecompany.com
- Curated brands
- E-commerce
- Future retail
Trolle Platform
Shared by every brand in the group
- Brand development
- Marketing & storytelling
- Distribution
- Retail
- Operations
Trolle Projects
Technical luxury apparel
- E-commerce
- Own retail
- Global brand
Ophena
Performance & safety equipment
- E-commerce
- Product innovation
- Global brand
Controlling the full value chain – from brand creation to global retail.
03 — Our brands & stores
One house. Three destinations.
Own brand · Performance & safety
Ophena
The Magnetic Safety Stirrup™. An open stirrup with a magnetic system that provides superior safety – helping riders gain confidence and improve their riding.
Distribution · Multi-brand store
Trolle Company
The group's distribution platform, bringing brands to retailers worldwide – and Trolle Brand Store, the online multi-brand store for luxury equestrian with carefully selected brands such as Samshield, Acavallo, Seaver, Tucci Time and Equestro.
04 — Vision
A global leader in equestrian lifestyle – and beyond.
Trolle Group aims to be the reference in Nordic luxury – where equestrian heritage meets modern lifestyle. A global brand house with iconic products, a loyal community and a purpose that drives everything we do.
05 — Our purpose
We exist to create lasting value through exceptional products and meaningful relationships – and to elevate the equestrian lifestyle for generations to come.
“The soul of TROLLE is found in the athlete who wears it.”
06 — The founder
A life with horses.
Ulrich Trolle grew up on an equestrian centre, where breeding and competition were part of everyday life. The sport was in his blood long before it became his work.
He made showjumping and the training of horses his profession. Years in the saddle gave him a rider’s understanding of what horse and rider truly need – and of how much the right equipment matters when performance and safety are on the line.
In 2005 he founded Trolle Company. The instinct that drove him in the arena found a new direction: a constant search for products that are exclusive, innovative and the best in their field. What began as a rider’s eye for quality became a business – and a new passion. Today it reaches 150 retailers worldwide and includes two proprietary brands, Trolle Projects and Ophena.
“I love horses, and I love following the sport – especially our ambassadors. Helping young athletes on their way to success, and seeing them reach their dreams, is a special feeling.”
07 — The team
Based in Allerød, just north of Copenhagen.
From our base in Allerød, the company runs its own logistics team, marketing, sales and design office – as well as the production of Ophena.
- Logistics
- Marketing
- Sales
- Design office
- Ophena production
08 — Contact
Brands & distribution
Press
Trolle Group
Trolle Group Holding ApS
Gydevang 17
3450 Allerød
Denmark
CVR 35840907